Since the City is a large land owner in the West End, it makes sense that the City investigate its options in helping spur development by leveraging its holdings. Some advantages of leading this effort would be:
· Spurring private development in our newest urban renewal district.
· Directing the type of development that advances the City’s vision as shown in the Master Plan.
· Bring synergistic type development, which can help make our downtown core even stronger.
2. CCDC at Work
To “Market the Change” and “Engage the Community,” signage has been installed at the West End office, and we are in the last steps of finalizing a contract to paint a West End mural on the old Boise Marine building at 24th and Fairview. In addition, we have ordered branding materials to continue our efforts with keeping the momentum moving forward and the neighborhood active in spreading the word. In addition, Rizen Creative has started the West End website, which we hope to unveil by May 1st.
3. Events in the West End!
We have scored a couple victories in bringing events, people, and excitement to the West End for 2014. On March 14th, a Food Truck Rally will take place at the corner of Whitewater Park Boulevard and Main Street. This event will benefit the American Cancer Society. On May 1st we will be hosting an event called the West End Summit, which will be an interactive event focusing on potential development in the West End. Lastly, we are excited to announce that the Y not Tri (held by the YMCA) will be moving from its longstanding location on Parkcenter to Quinn’s Pond and Whitewater Park Boulevard. Not only will this triathlon now be in the West End, it will grow its presence and move from a Thursday evening event to a Saturday triathlon.
4. Right Sizing Main and Fairview
The dialogue with ACHD has begun to discuss the possibility of implementing the street sections called out in the Master Plan along Main and Fairview. The Master Plan calls for a reduction of 4 travel lanes to 3 travel lanes with the addition of on-street parking and bicycle lanes. ACHD is in the process of running traffic analysis to help determine how these streets may be made more bicycle and pedestrian friendly.
5. Rezone Passes Boise City Council
Although this officially took place in March, the West End has crossed its first large policy milestone to making higher density, mixed use development a reality. City Council passed a rezone to C-5 in the Main/Fairview corridor in addition to expanding the parking overlay.