1. Events coming to the West End in 2014!
As a part of “Engaging the Community” and “Marketing the Change”, we are working on getting some great events happening in the West End. Keep your eyes out for the West End Summit coming this spring. This event will allow business and property owners, various stakeholders, developers, and other community members to get engaged in what is happening, learn how they may get involved, and offer input on possible development opportunities. In addition, there is a plan in the works to bring other exciting events to the West End.
2. Official West End Master Plan Review
To “Eliminate Roadblocks” and “Identify Catalysts,” I have reviewed the West End Master Plan from cover to cover to help identify items that may need to be changed, modified, or removed to help the document get us to our vision. With this review, it is great to see that many items in the “Implementation” chapter are ahead of schedule after only 4 months of work! Be on the lookout for official revisions to this document to go through the approval process in 2014.
3. Strategic Planning to Bring Land Owners Together
The West End boasts several larger tracts of developable ground near Boise’s downtown core, and it is imperative everyone is on the same page to realize the vision laid out in the Master Plan. To “Eliminate Roadblocks” and “Develop the Team,” we are working on a plan to bring the larger landholders together and share in a cohesive strategy for jump starting development that will bring vitality and life to our newest urban renewal district. This could be a plan of action for disposition as well as master planning.
4. The West End logo is here!
Did you notice it at the top of the page? Now with the logo complete, we are ready to continue with our other branding efforts for the West End. As a part of “Marketing the Change” and “Engaging the Community,” we will start seeing some cohesive strategies in the West End through signage, brochures, website, etc. Although this logo says “Established 1912,” it will be changed to show “Established 1903,” which is the year the first plat was recorded in the West End.
Things to be watching for…
1. Building the West End Identity
Now that we have a logo, work with Rizen Creative to build the rest of the identity package has started. Be on the lookout for communication from the West End to start appearing on signs, emails, and other creative forms of media.
2. Zoning at P&Z in January
As another big change to the West End, the zoning in the Main/Fairview corridor will be heard at Boise City’s Planning & Zoning Commission on January 13th. This will change many parcels from C-2, C-3, and C-4 to a C-5 zoning.