1. Whitewater Park Boulevard is Open and the Area is Officially the “West End”!
The ribbon cutting for Whitewater Park Boulevard was held on October 24th, and the road is now officially open. With this event, the Mayor christened this area as the “West End,” which is bringing back its historical name from the early 1900’s.
2. Rezone and Extending the Parking Overlay.
Notices have been sent and a neighborhood meeting is set for November 12th to discuss the possibility of rezoning a portion of the Main/Fairview corridor to C-5 zoning, as well as, extending the P-3 parking overlay to the commercial properties.
3. Artistic Map Complete and Website Reserved!
At the ribbon cutting ceremony, lots of West End maps were distributed to numerous compliments of its quality and unique flare. This is the first step in building the identity of the area! In addition, our website can now be found at boisewestend.com.
4. Marketing and Branding Firm Hired…and The West End Logo Brainstorm has Started…Feedback Needed!
A local branding and marketing firm, Rizen Creative, was recently hired to help us bring a special identity to the West End. Their first task is to help design a logo which fits the area and helps advance the identity.
5. The West End Headquarters has a Location!
A lease is signed and moving in has begun! The new headquarters is a small office at 111 South 24th Street, and this location will help bring a presence to the area. In the coming weeks, look for neighborhood meetings at this spot.
Things to be watching for
1. Final design of 27th Street getting close.
Through some great collaboration with ACHD, the City, and CCDC, a final design for 27th Street is close. This street should be redone in 2014 to make pedestrians and bikers feel a little safer as they walk or ride to their destination.
2. Strategic property efforts.
As excitement builds, there is likely some opportunities for positive things happen with existing buildings that may be underutilized or could re-purposed for uses than can bring life to the West End.
3. Connectivity planning.
As zoning and parking efforts move full speed ahead, some great ideas are starting to take shape with connectivity in the West End. Look for these efforts to follow on the heels of our rezone efforts.