Here's the email that went out to the Planning and Development Staff at the City of Boise from Derick O'Neill.
We’re pleased to announce that we’ve engaged Jay Story as the new 30th Street Project Coordinator and will begin his responsibilities immediately.
Jay has a Bachelor’s degree from Johns Hopkins University, a Master’s degree from Stanford University, and is the owner of Story Commercial, LLC. Through his work as a developer, commercial real estate broker and Planning & Zoning Commissioner, he is familiar with Boise City’s zoning code and will be a great asset to the 30th Street Project. He won’t have an office in City Hall, but you’ll see him here frequently.
Jay will work collectively with the Capitol City Development Corporation (CCDC) through a joint Memorandum of Understanding between CCDC and the City of Boise which we hope to have approved in the next 30 days. Jay will coordinate the 30th Street Area Revitalization project for the City and CCDC, utilize the 30th Street Master Plan as the guiding document for implementation, be a member of the 30th Street Revitalization Project Team, and act as an advocate and public spokesperson as appropriate for the project.
Jay will propose redevelopment projects for the 30th Street area and be an ombudsman for developers and other area stakeholders working with the City. His additional responsibilities are listed below.
· Develop the Team: Coordinate the 30th Street Revitalization team and encourage the development envisioned in the 30th Street Area plan.
· Market The Change: Identify key marketing messages and coordinate with a branding and marketing agency to present branding concepts and materials to 30th Street Revitalization Team, CCDC and the City of Boise.
· Identify Catalysts: Identify key infrastructure, zoning and ordinance changes needed to spur revitalization in the 30th Street area. Identify and develop possible rehabilitation/revitalization projects and high probability catalyst projects.
· Engage the Community: Establish the 30th Street Revitalization Team Headquarters. Interview individuals and focus groups made up of stakeholders, property owners and others to identify key issues and roadblocks associated with implementing the 30th Street Plan.
· Deliver Results: Develop a realistic schedule for the project that is properly resourced and with appropriate benchmarks and deadlines.
· Eliminate Roadblocks: Prioritize and communicate issues to the 30th Street Revitalization Team and key stakeholders/property owners that need resolution and develop strategies to address those issues.