As I approach my 11 year anniversary in the commercial real estate business, I am grateful to have survived one the largest real estate downturns we have ever seen. How did Story Commercial survive while some did not? I like to think we survived because at Story Commercial we look after our clients’ needs first – not ours!
This may sound a little ridiculous because aren’t all agents required to protect their clients’ best interest? One thing we do at Story Commercial that is different than most real estate agencies is offering only “single agency.” This means there is a clear line as to who we are representing, and we are working to get our client the best deal. We are NOT representing both sides.
If my client is the Seller, rest assured I am using every tool in my toolbox to get them the highest price and best deal, and that includes marketing to ANY potential buyer. Now, if my client is the Buyer, rest assured I am using every tool in my toolbox to get them their best deal.
Another agent was recently telling me how he received an offer on one of his listings from a buyer who happens to be a licensed real estate agent and wanted to partake in sharing the commission. This listing agent then told me he was going to stop sending this buyer/agent their marketing material because he had to share the commission with him. Whose interest is being protected in this situation?
So when a prospective listing client asks me, “Do you have a buyer for my property,” I reply, “I probably do not have the best buyer for your property, and my job is to make sure we find you the best buyer.”
At Story Commercial, we draw a clear line on agency (everyone knows which party we represent), we love sharing the commission, and most of all, we thrive by making our clients’ best interest, our best interest.
This may sound a little ridiculous because aren’t all agents required to protect their clients’ best interest? One thing we do at Story Commercial that is different than most real estate agencies is offering only “single agency.” This means there is a clear line as to who we are representing, and we are working to get our client the best deal. We are NOT representing both sides.
If my client is the Seller, rest assured I am using every tool in my toolbox to get them the highest price and best deal, and that includes marketing to ANY potential buyer. Now, if my client is the Buyer, rest assured I am using every tool in my toolbox to get them their best deal.
Another agent was recently telling me how he received an offer on one of his listings from a buyer who happens to be a licensed real estate agent and wanted to partake in sharing the commission. This listing agent then told me he was going to stop sending this buyer/agent their marketing material because he had to share the commission with him. Whose interest is being protected in this situation?
So when a prospective listing client asks me, “Do you have a buyer for my property,” I reply, “I probably do not have the best buyer for your property, and my job is to make sure we find you the best buyer.”
At Story Commercial, we draw a clear line on agency (everyone knows which party we represent), we love sharing the commission, and most of all, we thrive by making our clients’ best interest, our best interest.
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